Klink, Amyr. Endless Sea. Sheridan House, 2008.
Applying the theory of computer network, the concept of batch production was extended to net production (also known as postponement), allowing production flexibility, reducing corporate expansion costs, cutting down CO2 emissions, helping demographic distribution and city planning. The use of existing distribution network excludes the requirement for special transport, such as car carries and ships, both inefficient and expensive.
For a perfect understand of the project and its development, the uncut report is available for download.
Check it out a short film about this concept.
The cost-benefit of the first combined with the attitude of the other makes an interesting market product, a new business opportunity.



A short review of the company market and history, and how it reflects the philosophy of the brand is available for download.




The proposed briefing presentation can be found here.
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Here, a small sample of a daily problem, a redesign of the wipers lever. The input from Product Planning was to style a new component within the same package. The final output consisted in 2 proposals, the first with a more ergonomic shape and better interaction interface. The second submission incorporates lightning functions to help in reducing production costs.
Visit the Official Website.



My immense inspiration comes from Joachim Falck-Hansen, a very good friend and one of the best photographers I have ever met... Please take some time to browse through his works.
Form and shape became the main focus of my studies, which guided me to Volkswagen Automotive. Just after working at Volkswagen Nutzfahrzeuge, I realized that the combination of form and function is the most important balance in design. Like so, I decided to go back to studies, where form follows function... Sweden, and its Scandinavian Design. Today, more than ever, I see that design is a combination of a number of things, much more complex than only form, or function.
Along with hand sketching, clay modeling and different analog tools, I try to develop as many digital skills as possible cause they tend to create better and faster results. Despite not abandoning free hand sketching, I mainly use this technique to put down on paper as many ideas as possible, and do not worry too much about the quality of lines or shading... This is usually resolved with digital tools, both 2D and 3D.
